HomeWebsite Mastery EssentialsMastering the Art of Website Flipping

Mastering the Art of Website Flipping

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Unlock the lucrative world of website flipping with my comprehensive guide on ‘How To Buy A Website, Develop It & Flip.’ Whether you’re a seasoned entrepreneur or a beginner looking to capitalize on the digital market, this guide will equip you with the knowledge and strategies needed to navigate the exciting realm of website acquisition, development, and profitable flipping.

Get ready to embark on a journey that will empower you to turn virtual real estate into a profitable venture.

Let’s assume you will be purchasing a website that you want to develop and flip. It has already been in place for some time, and you know it is likely to be a great investment for your business.  First off, you need to realize what the site can do for you and how it will fit into the strategy you are developing for your business.

You may wish to purchase a website that is already getting targeted traffic for the product or service that you are already promoting. By purchasing a website like this, you can then take all the traffic that is already going there and funnel it to your own products and sales pages.

In order for this to work well for your business, do be sure that the traffic coming to the website is high enough to warrant the purchase and quality enough to actually help turn a profit. High traffic does not mean you are getting good traffic.   In the next section, we will talk more about purchasing a website and expanding and developing it.

On the other hand, you may just want to purchase the website and flip it. In this situation, you definitely have to look for the right website to purchase. As a house flipper knows, it is more than just knowing what the actual problems are with the house. You also need to know the market for the house, or in this case, the website.

There is risk in purchasing a website for the sole reason of flipping it. It can be very costly to make a mistake since you will likely be investing a good amount of money into the flip.  In this situation, you need to ensure that you purchase websites that have the highest potential for profit.

You need to see a large result from the time and money you put into the site to make it worthwhile. On top of this, you also need to be sure that there is a market for purchasing it after you have created the final, finished copy.

Some of the best websites for this are under performing e-commerce websites that are selling a product. The product they are selling should be in a well established market.  Look for a market that may be just starting to take off.

In addition to this, be sure that the website itself has potential. For example, if it already has great search engine optimization, chances are good it may not get much better. Of course, the website’s owners have to be willing to sell.

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To make a profit from flipping websites, you have to master the following:

• Choose the proper website that is able to provide you with the likely potential sale you are hoping for.

• Implement changes quickly. This usually includes making a few changes to see a significant increase in the functioning and profitability of the website, in multiple areas.

• Get a double-digit increase in sales for the website, which is a sure sign that the website is profitable.

• Get the work done and working for you before the general marketplace gets caught up to you.

• Do this, and you can make a sizable profit on the website by selling it at a premium.

• Don’t wait so long that the Internet is saturated with those who are selling the product or service you are.

It is important to remember that the Internet is one of the fastest-moving marketplaces anywhere. The competitiveness of the web is also just as fast-moving.

In order to buy and flip websites successfully, you will need to know what to do, how to do it, and get it done as soon as possible. You should also be up to date on the web’s movement, including the strategies helping the web move fast. Embark on a journey of discovery as we delve into the world of website creation with Wix’s hosting and design services, offering an unparalleled platform for individuals and businesses alike.

Take into consideration this method of website investing carefully. It takes the combination of just the right scenario to make a profit. This method of investing is best for those who have experience in website development and in profitable website design.

Most people are finding that domain names such as real estate are more valuable when they are developed sites. However, not many domainers have the necessary time or skills to build a site from the ground up.

So, there are companies and tools out there that can help you develop the domains that you want to keep in your portfolio for a while. The simple truth is that as your domain gets more visitors and traffic, you will end up increasing the value of the domain name as a viable business for someone to take over.

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Like real estate investors, domain name investors will find stiff competition in a hot domain name market, especially for the dot com extensions. Most people suggest all the good names are taken, but that shouldn’t stop you from trying to be creative or checking out the expired domain list.

You can try to buy many different domain names from $7 to $10 and quickly flip them. What you will be selling is a perceived value based on brand name alone. The domain name will have very little traffic to encourage the perception that it is a valuable piece of cyber real estate.

If you come up with some good names, the likelihood that they will sell is good. But where do you go to find your buyer? Well, you want to find an auction place that will allow you to sell the domain in a way that will let the buyers set the price.

After all, you don’t want to buy your domain, sell it for a set price of $100 and find out someone else flipped it later for $300. Instead, you want the market to determine the right price for the domain for the time period you are selling within.

This concept is very similar to real estate. When you buy a house, it is due to appreciate about 3 to 5% a year in a stable economy. So, if you hold the house for two years, you can expect the price to increase by 10% on the market.

You may not get 10%, or you may get more until it’s put on the market. There’s no way to tell other than that it is appreciated somewhat. So, you don’t start by putting your house on the market for what you bought it for.

You try to find out how much it might have appreciated and then let the buyers figure out how much they want to offer. For this, an auction site is perfect. It pressures the buyers to fight over your domain and helps to drive up the price you sell for.

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One of the hottest new places to buy and sell websites and domain names is Flippa.com, on any given day there are hundreds of new domain names and full websites listed for sale.

You can find some great deals buying domain names on Flippa. This is also a great place to sell your domain names and full turnkey websites.

They have tons of potential buyers for your hot new Web properties.


Who doesn’t know that ebay is the largest auction house online? Their fees are still relatively low, and you aren’t shipping anything, so it is a good venue for your domain name auction. If you want to see how others are auctioning off their domain names, it’s very easy.

You don’t even have to have an account to go take a look. Just go to ebay.com and their Web Domains & Services category. At this time, there are 2497 domain names being offered on ebay.

Right now, the hottest items are four-letter acronyms that are being sold at auction. They don’t even have to make sense as long as they are easily pronounced. Not every entry has an image, but if you want to capture a buyer’s attention, an image of something that is of interest can get you noticed.

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Some of the same places that you went to buy your domain name are also in the business of getting sellers to offer their domain names through them, too. Sedo.com offers domain names for sale with services that attract bother sellers and buyers. While this isn’t an auction place, you still have the ability to allow the buyer to “Make an Offer.”

This can keep you from setting your price too high (and scaring away potential customers) or setting it too low and hurting yourself unnecessarily. You want to stay away from “Fixed Price” options because they generally don’t work well for domain name sales.

There is no fee to list at Sedo.com, but a commission is taken if a sale is finalized. This commission structure begins at 10% and so you have to price your domain names to take the commissions into account.

And, the minimum for .com extensions is $50. So, you don’t want to fuss around with low potential domains, if you are trying to sell on Sedo.com. Save those for eBay.com. Sell your more marketable domain names through Sedo.com or your premium domain name through it’s premium service called Greatdomains.com.


You do have to sign up for a SEDO account to be able to sell through GreatDomains.com. This site is only for premium domain names so it is much harder to get your domain listed. The domain actually has to meet specific criteria, as follows:

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• Short name,

• Real word,

• Easy to remember,

• Generic,

• No typos,

• Product-related,

• No trademark infringement,

• Domain in language relevant to the country domain,

• Reserve price is not exorbitant.

You may think it’s an easy thing to come up with names like these, but the odds are someone already has bought the name. That’s what makes these names so valuable. It doesn’t mean you can’t buy one of these names and hold it, but later on down the line, see if you can flip it to make a profit. Then, you know where to sell the domain name.

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Other Places

There are so many different places these days to sell your domain name. In fact, you may not even have to go anywhere to sell it; the buyer may come to you. However, you can also try to sell in multiple venues at one time, as long as they don’t require an exclusive agreement.

Since most won’t charge you unless you sell the domain, you have nothing to lose when trying to sell it through various agencies at one time. Other trusted names to sell your domain name include snapnames.com and tdnam.com (The Domain Name After Market).

It used to be that domainers made most of their money through flipping domains. Then, the model went more towards parking, and now many are interested in actually developing their sites.

This is pretty much the trajectory of real estate investment too, where the land in cyberspace becomes scarcer, the initial investment to get in becomes higher. So, instead of going for Park Place or Boardwalk now, many domainers will pick up a Tennessee Avenue and put up a canned stored through parking their domain.

When that revenue starts to drop, they start to think about what might attract the buyers back and they start to develop their location. So, it’s all part and parcel of a business model that chases the biggest return for the littlest investment.

Depending on how well you do, you may do a little of everything or end up concentrating on one way to make money and becoming an expert in that.

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So, maybe you tried to flip a few names and some sold. But now you’re wondering if you could ever manage to park a domain and still make money from it. Yes, you can! There are many online services that want to help you make money from your domain for a cut of the Internet advertising revenues.

You may have a tougher time now that Google has started to really buckle down on link farms (blacklisting or moving them down the search engines), but if you are committed to learning about the Internet and domaining, then you will eventually get into this area. Why not learn now?

Parking services will typically ask you to use their name servers when setting up the account. This makes it easier for them to serve up parked web pages. It speeds up the process and makes it more reliable.

Any parking service will offer its customers multiple templates from which you can choose your niche of advertising. This will serve up relevant ads and the payment for the service will be taken from the revenue that you generate.

The amount of commission the sites make depends on their rules and regulations. Most work on a PPC, or “pay per click” model and some have a CPM model (cost per thousand). After the pages are set up, you will have access to some domain statistics through the parking service.


This is one place that you can get parking services. You cannot transfer your account to anyone, so it is strictly for your own use. TrafficZ.com decides whether to allow you to use their services based on the strength of your portfolio. The decision is made on a individual basis. You can import multiple domain names to set up parked pages by using the mass import feature.

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This is another site popular with domainers. It offers the same services as TrafficZ.com and many other places, but they don’t appear to be as restrictive on who can use the service.

They have an option called Park&Sell that also allows you to sell the domain after you park it with them. This service displays random domains on the front page that are up for sale and can be a great way to get your domain some exposure.


This site requires that you have at least 10 domain names in your portfolio, which shouldn’t be too hard if you are a domain business owner. They claim to have the highest payouts in the business. There is no fee to sign up, and the payment is taken from the revenues that you generate through advertising.

Everyone is approved as long as they meet the minimum number of domain names in their portfolio. You can optimize the site manually instead of just accepting the automatic settings. They do offer hundreds of templates, but they also give you the ability to create your own.

Unlike other parking services that pay once a month, Parked.com pays twice a month. They also offer statistics to help you optimize your site, and you can even talk to an account manager when you need to.


WhyPark.com offers a slightly different parking page concept that is appealing to more and more domainers. They will not only serve up parked web pages, but they also will include new content every day.

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You get to pick your own keywords and, thus, fine-tune your marketing strategy. This service is not free. There is a one-time $99.95 fee for 100 domain names. They do not share revenue if you don’t request their own advertising network, and you get to keep all the revenues from your site.

There may be some issues with duplicate content, but they suggest your content is unique across your site. That may be good for your site, but Google has a different way of determining duplicate content and will penalize a site that shows too much duplicate content across the web.

If you are relying on AdWords for most of your revenue, you will have to be careful to make sure you don’t trigger the duplicate content blacklisting algorithm. You can use WhyPark.com’s own advertising network, and they will then share revenue for that privilege.

As we conclude this guide on ‘How To Buy A Website, Develop It & Flip,’ you now possess the tools, insights, and strategies to enter the thrilling world of website flipping. By acquiring websites strategically, enhancing their value through development, and skillfully flipping them for profit, you can build a successful business in the ever-expanding digital landscape. Remember, the key to success lies in thorough research, strategic planning, and consistent execution. Start your journey towards website flipping success today.

Domain Parking: A Smart Business Move: Understand why domain parking is a smart business move and how it can significantly impact your online success and financial growth.

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