Selling online has been existing for more than a decade now. The great benefits of using the internet to market almost any type of goods and services as done offline cannot be over emphasized. Since many online marketers discovered it, it has refused to go.
With the advent of Internet services in our country, many marketers have since started using it to market their goods and services. And because they are witnessing success, the number of users has been increasing.
The World Wide Web has several tools and utilities which anyone who cares can use to take advantage of the benefits of selling online. One such tool is called a website.
A website is similar to a brick and mortar shop located at a busy commercial city. In this case, the website – virtual shop as it were, is located on the most populated commercial virtual center of the world.
Anybody who owns a shop needs people to visit it. And not just anyone but customers who would eventually make a purchase. This is the same scenario on the internet world.
Hence, anyone who has been using website to market online knows that its lifeblood lies with the visit of potential customers to the site. Why is this so? This is because; the more there are visitors to your site, the more you witness sales.
Even as important as traffic to your website is, there are certain techniques, if one fails to implement them on the site, the generated traffic may be wasted. A profitable traffic is one that converts to sales.
What is the use having people visit the site without witness corresponding sales being generated. Hence, if this is your experience, then, you need to undertake some tweaking on your site.
Now, I have you covered. Even if you are not technically inclined, you are going to learn some ways to tweak your website so as to improve sales with whatever volume of traffic you are already having.
What I mean is this: without the need to generate additional visitors to your site, the rate of converting traffic to sales will greatly increase. Are you ready? Here we go………
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Weave In Your Personal Touch In Your Sales Message
If you have a sales letter on your site, then, this should be your first area of tweaking. It is important you weave in your personal touch in your sales message. Your visitors do not know who you are, and you don’t even know them either. The meeting place is the virtual shop.
There are certain things you need to include in your sales letter to develop confidence in the visitor to enable you to go the length of placing an order for your service or product.
Yes, nobody would want to buy something from a total stranger, but many people will buy what their close friends recommend to them.
Do you believe this? If you do, then you have a task to convince him that you are that friend. How? Good you asked. Write as one who understands his problem and as one who has his best interest at heart.
Please prove that you are sure the solution you are offering him works. Also try to provide some form of immunity to any sort of fear he may entertain with guarantees for refund any other thing you can use.
From the above, you should understand that you are supposed to be addressing an individual in your sales letter and not the whole potential customer audience.
Publish Testimonials And Comments From Your Customers
Now, to the second tweaking, which, as you have rightly read, is to publish testimonials and comments from your customers. In the present internet world where anything is possible, even fake testimonials and comments can easily be generated, you have to go the extra mile to make your testimonials and comments look really real and believable.
A good idea would be to publish both good and bad comments, including their contacts; that way, prospects will be really convinced that these testimonials are real.
When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy, too.
Weave In Visual Representations
Employ a reasonable amount of visual representations for the problems you intend to solve as well as solutions that your product offers. Many of your site visitors would rather scan through the site and watch the images and videos without reading the text.
I’m sure you know that a single picture can speak more than a thousand words in the heart of the watcher. If this is true of a photo, how much more a video. Most people will pay attention to videos on your website. Believe me, these visual representations have the power to develop a feeling of personal contact.
Offer Quality Bonuses
In offline business world, bribing may be consider ethically or morally wrong approach. But in online world seduction motivated with bonus items is acceptable practice. Sometimes, certain bonuses packages outweigh the main product being marketed.
Hence, improve your site conversion rate by improving on the quality and or amount of bonus items accompanying your service or product.
When you offer overweight bonuses that complement your product, your prospects will feel it’s a very good deal, and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.
Implement Social Following
There is wisdom in knowing where your potential customers are congregating and going there to engage in ongoing or start a conversation on related issues with your product or service. The impact of social media on internet activities is glaringly obvious to all and sundry. Online sufferers share and connect with one another using social media and networks.
These sites witness the greatest amount of traffic on the web. If you are, therefore, faced with the challenge of enhancing your site’s sales, you need to integrate your social following and ability to start social conversions right there on your site.
For instance, if you have a high amount of facebook friends, a display of the number and photos of your social media followers goes a long way to establish in the heart of your site visitors that you are popular and accepted expert in your field. Hence, a reason enough to trust and buy from you.
Implement List Building
Many of your site visitors never come back again to your site. Implementing a list building strategy in your site is a wise step towards promoting and marketing your products and services to them at even when they could not revisit your site .
Insert an optin form into your site and offer your them free gifts, discounts, coupon codes, whatever you think of with which to ethically bribe them to enter their contact in return.
The opt-in form being generated through an autoresponder service will enable you to follow them up with other offers at any other time. This technique will enable you to generate more sales from those who at one time had visited your site.
Ask For The Sale With Multiple Payment Options
Different online payment options exist. Some of them place restrictions on certain countries. Like PayPal, the most popular online payment portal, does not allow Nigerians and many other countries to make use of their services. Some others are not popular in some parts of the world.
Since marketing online gives opportunity to anybody anywhere globally to transact with you, you have to provide more payment options on your site for almost everybody who is willing to be able to successfully place order and make payment. Lastly, ask for the sale by giving a clear instruction on how to place order and effect payment!
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Have you learnt something here that is able to turn around the fortunes of your site? I’m sure you have. Your website is your marketing officer.
You should tweak it enough to adequately represent you and speak voraciously about the trust worthiness of your product or service. Implement the above recommendations will go along way to helping you achieve this.
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