Learn how to set up a successful email campaign using a WordPress blog and SMTP relay servers. Discover step-by-step instructions, best practices, and valuable tips to optimize your email marketing strategy and reach your target audience effectively. Boost your open rates, click-through rates, and conversions with this comprehensive guide.
I want to say that Gmail accounts are the most used free email server by web surfers and online marketers. This is occassioned by the growing number of useful research and marketing tools offered by Google free of charge, for which having a Gmail account is a prerequisite for access.
Tools and services like YouTube, Keyword Planner, Google Plus, Google Analytics, Google Drive, Google Docs, etc., to mention but a few, are indispensable to serious-minded Netpreneurs.
At least in my case, well over HALF of my subscribers are Gmail users. Google is even very much aware of the level of usage these web tools attract. Hence, they’re geared towards indirect and direct monetization.
I want to believe that you, my current reader, are also caught up in the trap of using gmail. If I’m correct, you must have observed the presence of new buttons on your Gmail account. Such buttons as “Promotions”, “Socials” etc. This is Google helping you to segment your emails as they land in your inbox.
They are also using it to effectively mark spam emails, thereby reducing the deliverability of emails from most of our highly popular email servers, including autoresponder kings like Aweber. Learn how to streamline your ConstantContact experience with a seamless login process, ensuring swift access to your email marketing dashboard.
If you use these, you must have observed reduced deliverability of your campaigns. This is consequent upon Gmail’s stringent anti-spam algorithms and “Promotional” segmenting of incoming emails.
And believe me, this trend affects your campaign open rates. Let me tell you this from direct experience: “You might as well have your emails show up in the SPAM folder.” That is why I do not think it is any coincidence that email open rates have been declining ever since the “Promotions” tab was introduced by Gmail.
I suspect that ONE reason for this is Gmail has now been programmed to look for popular keywords that would trigger “Promotional” placement of incoming emails, and among them, keywords like “Aweber”, “GetReponse”, “Infusionsoft” and other popular autoresponder services. Oh, and it does not help that these services cost quite a bit per month in return for declining deliverability results.
Open rates with new entrants – Trafficwave has been absolutely fantastic! Per my own tests, WAY more than Aweber and GetResponse. I suspect it could be because Gmail hasn’t included “TRAFFICWAVE” in its list of words/phrases that trigger its “Promotion” email segmenting algorithm.
Plus, it even has a FREE package, where you can create a squeeze page, and they host it for you. You can use it to generate email with unlimited subscribers and not have to pay a single cent. Explore the transformative impact of Mailchimp login capabilities on businesses, illustrating how swift access can rescue operations and drive growth.
Here Comes A Cost-Effective Solution, And One That Ensures Maximum Deliverability.
Warning!
If your database is bad, your server IPs are going to be blacklisted = NO INBOXING!
If you’re just spamming, the way I teach you in this blog post will not work = Don’t SPAM!
It’s a little expensive than subscriber-based systems like Aweber and GetResponse. With self-hosted email, you pay per email. But if you’re doing it right, you’ll make more than enough to cover the bills and make a healthy profit.
If you use Amazon SES, it will be cheaper because their rates per email are downright ridiculous. With other SMTPs, the rates vary.
It is not in the form of Aweber, or Getresponse or any other of the popular autoresponders. It comes in three steps:
Get to know something about domain and email setup on Bluehost that you cannot ignore
An Email Marketing Interface Software like MyMail RapidMailer or Tigermail WordPress plugins that allows you to compose, send, track, and test your email campaigns, create email lists for separate niches/groups/campaigns, import email lists, etc., right on your WordPress blog.
Subscribe to a PAY AS-YOU GO bulk-emailing provider like Mandrill Amazon’s SES, Sendgrid Mailjet, etc., and then integrate it with any of the email marketing interface software mentioned above.
Create a squeeze page using another WP plugin, 3D Optin, and insert your optin form, which was created with the newsletter WP plugin, MyMail.
Investment: Mymail $ (or RapidMailer $67), 3D Optin $17, Amazon SES $0.10/1000 emails sent (for 20k email list, sending a campaign twice per week would cost you just $4). Compare that to the monthly cost of using popular autoresponders like Aweber, iContact, Getresponse, etc. What a savings!
Get informed about SMTP-servers, what they are, and how they work. You will be glad you did.
Some WordPress Plugins
MyMail
RapidMailer
Tigermail
WP3D Pages
Familiarize yourself with crucial facts and expert tips about email hosting services to stay informed and empowered in your decision-making process.
Some SMTP Relay Servers
You need some infrastructure to inbox your emails. Fortunately, there are companies that specialize in email delivery, and they usually have a better delivery rate. Advantage: You can upload any list that you have and send emails to them using these companies. They don’t FORCE you to double optin’. You shouldn’t spam, though; only send to people who want and expect emails from you. Major SMTP relay server companies are:
Amazon SES
Interspire
Mandrill
Elasticemail
Authsmtp
SendGrid – Great delivery rates but a little expensive if you want to send millions of emails monthly. But if you’re sending highly relevant information only a few times per month, this is one of the best services on the planet.
SMTP.com
MailJet
Note that Interspire is the most popularly used tool for emailing in the market today, but I read a few reviews from other marketers, and they were all reporting poor delivery rates. The common reason seems to be that Interspire has been used so much by spammers; some of the emails are now being placed in the spam folder, especially for Gmail. For this reason, I recommend that you start with Amazon SES.
Explore the key factors to consider when choosing Mailchimp as your go-to platform for newsletter marketing to navigate the decision-making process confidently.
Email Campaign Setup
You must create an account with any or all of the SMTP Relay Server providers. For instance, on Mandrill, it is very straightforward and doesn’t require any identification or approval process.
Purchase and Setup/Install and configure an Email Newsletter WP plugin that can work with an SMTP server. To help you, you can purchase MyMail here or go here and buy RapidMailer..
Fill in the information the SMTP companies gave you into the Plugin Settings you purchased.
Upload your list to the Newsletter plugin. This is done very easily using either a CSV file or a Txt file. If you already have your list from your auto-responder, it’s perfect for uploading following simple instructions.
Create your email and start sending.
Amazon SES SMTP Server Signup & Setup
In summary, the 4 stages involved are: 1. Amazon SES Registration 2. Amazon SES Domain Registration 3. Amazon SES Email registration 4. Getting Amazon SES SMTP Details
Amzon SES Registration
Navigate to the following url: https://aws.amazon.com/ses/Click-on-Create-A-Free-Account.
Enter your email address and select “I am a new user”.
Then Click on “Sign in using our secure server” to continue the registration process. Add your details on the following form.
Then Hit “Create Account” To Complete! Protect your privacy with Namecheap’s private email service, ensuring your communication stays secure and confidential.
Amazon SES Domain Registration
Login into the “SES Management Console.” Go To Domains. Then Click on „Verify a New Domain.” A popup box will show. Fill in the domain name field and hit „Generate DKIM Settings.” Then Hit the button „Verify This Domain.”
After this step, the dkim and spf records, which you need to add to your domain name, will be displayed in the same window. After a few minutes, Amazon will verify the DNS records once they are set up. Here is how a domain will show up after it is correctly set up and validated.
Amazon SES Email Registration Note
Before starting this process, make sure your domain email address or addresses are active, and you can receive emails.
In the “SES Management Console,” Go to „Email Addresses.” Click on „Verify a New Email Address.” Add your desired email address or addresses.
An email will be sent to your email address, which you need to open and confirm by clicking the verification link inside.
Getting Amazon SES SMTP Details
In “SES Management Console” Click “SMTP Settings”.
Click on “Create My SMTP Credentials” , a new page will open on which you need to hit “Create” button. Then the system will create the smtp access data witch you can download by clicking the button “Download Credentials” or simply copy paste by clicking “Show User SMTP Security Credentials” This details are important , in order to set up correctly Sendy.
SMTP Server Signup
Signing up for Mandrill is very easy to do. Just go to http://mandrill.com/, hit the signup button, and enter your email address and a preferred password.
You may want to follow the stress-free way of getting your email campaign set up. If yes, here is a list of email hosting providers you may want to work with
Fill it out the following page honestly, and you’ll be approved and in
On the next screen, click on Get SMTP Credentials. Now, log into your Mandrill account with your email address and password. On the upper right side of the screen right next to your email address you will see a gear. Click on it. On the drop-down with a number of options that follows, click on “SMTP & API credentials”
Now, hover your cursor and you will notice that a box with the word “copy” pops up next to the field you are hovering over, click on that and it will copy the field to your clipboard.
Copy the host, port, and SMTP Username to a text document. Also, generate an API Key by clicking “New API Key,” and copy that to your text document, too. The API Key will be your mailing password.
The WordPress Email Client Setup
Application Pogram Experts have developed a ton of premium plugins for just about anything in WordPress. That is truly one of the greatest strengths of this email campaign strategy. You’ll need to acquire two premium WordPress plugins for this to work.
The first one is WP RapidMailer or Mymail – any of these two will do the main work and heavy lifting of the emails, and the second one is WP 3DPages – to make some pretty neat landing pages.
You can also subscribe to a web tool such as Lead Pages (most popularly used by online marketers) to create awesome landing pages for your email campaign. Don’t forget if you’ve got other similar tools to the above ones you’ve proven to perform, try them out for this purpose. But I have tried to recommend the ones I use.
I used to know of free plugins that you can use to achieve the same result—WP Autoresponder and WordPress Landing Pages—but I can’t guarantee their availability and efficiency. You can go ahead and check them out.
Possibly, you’ll find a way around them and achieve the desired result. Nevertheless, as with some free things, you may not receive support if you encounter technical issues, and some useful features may be absent. Just take your tongue and count your teeth.
If you have the above tools, go to your WordPress blog admin panel to upload and configure them. I believe most of you are conversant with working with WordPress. Otherwise, go to youtube.com to search for free video tutorials that will help you out in any area you’re deficient in with WordPress blog management and customization.
With this technique, you don’t have to worry about your accounts getting banned by big autoresponder service providers because YOU OWN YOUR LIST!
Even if one of the companies that you use to broadcast an email goes crazy on you, there are tens of other SMTP Relay Server services that you can just plug into and start sending emails within minutes! How about that?
Therefore, sign up for multiple SMTP services so that you always have plenty of options. I am sure it is possible to do this in Mail Jeet (and it could also be so in the others out there). You can add any number of SMTP services, and when you want to send, you just choose any one you desire.
Now, something good for you. Here goes:
If you have enjoyed and been educated through this information, encourage me to do more by buying through my affiliate link: MyMail or RapidMaileror WP 3DPages.Subscribe to SMTP Relay Servers – Mandrill, Sendgrid, SMTP, or Amazon SES and I will support your setup and configuration.
Also, post your comments, questions, or opinions about the topic you just read below.
Discover Why I Experiment, And You Too Should, if you’re a serious online marketer, With New Methods (Desktop Email Client + SMTP Relay Servers) of setting up email campaigns without paying the huge amounts that big autoresponders charge!
Email Marketing Revolution System -A Better Cost Effective Option – Forget Commercial Autoresponders
Get a copy of the Email Marketing Revolution System for a full, detailed step-by-step process of setting up this system. A system that will go beyond guiding you to host your own autoresponder, have more control over YOUR OWN data, send emails according to YOUR rules, and have better success than you EVER would sending through a commercial autoresponder. It reveals, among other email marketing strategies:
More of the above-stated steps and how to use the details we saved on Notepad on the WordPress blog.
The WordPress plugin setup and configurations
Hosting a double opt-in (or single opt-in if you prefer) newsletter on your blog site – forget Aweber or Getresponse
Optimized, high-converting Newsletter Setup techniques are integrated with effective CPA Marketing (for maximized monetization), no matter your niche.
Optimized high-converting Call To Action & WebForms Creation techniques
List Build optimized high converting Landing page Setup techniques
How To Write The Email Marketing Campaign That Ensures Maximum Deliverability And Conversion.
Freebie”-best practices to ensure they don’t give you fake emails. And to ensure you earn their trust instead of seeing you as one of their competitors, which will result to maximum responsiveness to your periodical newsletter
Testing The System to make sure it’s working
Advanced DNS Changes For Amazing Deliverability of Emails
How To Setup The Email Marketing Revolution System On Your Desktop PC/Laptop
