In the digital real estate world, buying expired domains can be likened to discovering hidden gems. These domains, once owned and now abandoned, can hold significant value for bloggers, marketers, and online entrepreneurs. But not all expired domains are created equal. To navigate this landscape, it’s essential to arm yourself with the right knowledge and tools.
In this post, we’ll explore 12 critical metrics to assess before making a purchase and reveal the best places to hunt for these digital treasures. Additionally, we’ll share 6 indispensable tips to ensure you make a wise investment, avoiding pitfalls and setting the stage for online success. A good domain name opens up your business to the world of digital potentials and power. Discover how.
Whether you’re looking to boost your SEO, kickstart a new website, or secure a valuable asset, understanding the ins and outs of expired domains is key. Let’s dive in and unlock the secrets to making informed choices in the world of expired domains.
Buying expired domains isn’t like a stroll on streets of gold. It takes a lot of diligent search and analysis to arrive at valuable domains. Since these are domains that had been used by people before, one isn’t expected to pick them up without proper analysis and evaluation of their history.
Otherwise there could be a transferred negative harming impact (in terms of search engine indexing and ranking) on the new blog or site built on it. And when you put in the effort, you could capture priceless domains with minimal dollar spending. That would mean gold!
Fortunately, there happens to be many tools available online to enable an earnest seeker of useful valued expired domains to achieve his goal. Hereunder is a candid enumeration of 16 important metrics or parameters that is recommended to be checked and the places to perform the check while looking for expired or even deleted domains to buy.
I urge you to stay on with me to the end if you belong to those in search of these domains. Your time spent here will not be in vain. Here they are:
- How solid are the domain’s topmost backlinks and are they
Probable to endure? Places online to check for this are Ahrefs, Majestic, Open Site Explorer or Serped.
- Is the domain pertinent to your niche? This could be optional although recommended. You could use same tools as above to do this check if you choose to do it.
- What is the ratio between external domains and referring Internet Protocols? Your aim for this should be something below ten. You could also use same tools as above to do this check.
SEO Metrics Check For Buying Expired Domain
- Check for MOZ Domain Authority (DA). Your aim should be at minimum of twenty. One place you should conduct this check is at Open Site Explorer.
- Check for MOZ Page Authority (PA). Your aim with this metric should also be at minimum of twenty. You could use same tool as above to do this check.
- Check for Majestic Trust Flow (TF). Your aim here should not be below ten. Majestic is where to go and do this check.
- Check for Majestic Citation Flow (CF). Just like the above metric, minimum aim should be ten. Use same web tool above to check for this.
Domain Health Check For Buying Expired Domain
- Is The Domain Indexed? This is only required for auction domains. Use Google.com to conduct this check. On the search box enter: site:domain.com. The indexed pages will show if there’s any.
- Does it have a clean backlink and anchor text profile? You are to avoid domains from or about pharmacy, adult or gambling sites. Places online to check for this are Ahrefs, Majestic, Open Site Explorer or Serped.
- Check link loss. You’re advised not to buy a domain that lost majority of its backlinks in the last few weeks. Use same web tools above to check for this.
- Is the domain at least one year old? Go to Wayback Machine- archive.org to conduct this domain age check.
- How many times has the domain dropped? This should not be below two. The way to check this domain history is by using whoisrequest.org/history.
Unmasking the uncertainty, the value and worth of a domain is an art you need to know. Find out how.
Very Useful Notes For Buying Expired Domains
- Make sure you check domain authority, page authority, trust flow, citation flow, backlink profile and anchor text for both with and without www. Then use the domain that has the better metrics to do a 301 redirect.
- If you find a high PageRank domain with all other metrics (DA, PA, CF, TF) low, skip it. The PageRank must have been manipulated, or the page is not yet refreshed to display the actual status. If the later is the case, then refresh the page. Otherwise, avoid it.
- Expect PR2 domains to have at least 20 DA/PA. On the other hand the domain can be good if the PageRank is low (N/A or PR1) but the other metrics high. Keep in mind public PageRank is being discontinued by Google.
- Don’t use the same registrar for all your domains.
- Vary your domains’ contact information (Whois). Always use a unique email address for each domain and subscribe for WhoisGuard with some of the domains. Implement this on a maximum of twenty percent of the domains.
- If you’re researching deleted domains, you have to keep in mind they will not have PageRank nor will they be indexed. The most important thing there is the quality of backlinks they have.
Yes, I have you covered, if researching expired domains is your concern. Using the above recommended web tools will definitely aid you in achieving this. Go ahead and do it. But, before you leave this page, be sure to drop your comments or opinion below.
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Venturing into the realm of expired domains can be both exciting and daunting. However, equipped with the right metrics and knowledge of where to look, you can significantly increase your chances of finding a domain that adds real value to your online endeavors. Remember, the key to success lies not just in finding any expired domain, but in identifying one that aligns with your strategic goals—be it enhancing SEO, establishing a brand, or generating revenue.
The 12 metrics we’ve discussed serve as your compass in this journey, while the recommended places to check are your map. Coupled with the 6 useful tips, you’re now ready to navigate the complexities of buying expired domains with confidence. Happy hunting, and may your investments flourish in the vast digital landscape!
Domain Name Market Places
Buy/Sell/ Domain Names Platforms
Flippa.com
GoDaddy.com
Afternic.com
Moniker.com
Sedo.com
Domain Parking Services
NameDrive.com
Parked.com
WhyPark.com
Online Research Tools For Domain Names
DNJournal.com
Justdropped.com
Uspto.gov
Domain Name Forums
Forums.digitalpoint.com
Sitepoint.com
Assessing Domain Name’s Worth
Glurk.com/index.php Dnsaleprice.com