Discover the 11 key reasons why businesses, organizations, and institutions are prioritizing their internet presence. Explore the benefits of establishing a strong online presence, from reaching a wider audience and enhancing brand visibility to driving customer engagement and boosting revenue. Uncover the power of digital transformation and harness the potential of the internet to thrive in today’s competitive landscape.
In this country, it is becoming easier and more rewarding for businesses, organizations, churches, and institutions to take their businesses and services online! The Internet is no longer news; it is growing like a wildfire out of control worldwide.
In fact, experts estimate that over 500 million people had a connection to the Internet by the year 2009! That’s how many years back. Think about the figure in 2024! Get up to 48% OFF with FREE domain registration or transfer when you purchase any web hosting package annually from here.
Sure, this number must have grown by at least 500%. And Nigeria is among the nations in the forefront. The news media has reported that our country has overtaken the UK in the number of people who get connected online. Almost all these people are ready prospects for any product/service you can think of – PLUS YOUR VERY OWN! Your sales and profits can skyrocket by using the Internet as an ultimate business-building tool!
In the past 5 years, the number of companies, educational institutions, churches, and individuals taking their businesses to the Internet in Nigeria has grown from a mere estimated 7,000 to over 15 million!
And new ones are joining at an estimated rate of almost one thousand per month! “Online business” is barely beginning here – – watch out, it’s going to get better and better . . . and bigger. Optimize your website’s performance and enhance user experience with our expert web hosting performance optimization tips.
I hope you know what this rising trend means. More prospects for you if today, you’re convinced by these twelve reasons motivating them to take their activities to the World Wide Web. You’ll be positioned and ready for a HUGE explosion in business growth!.
Let us now examine the undoubt-able obvious power and potential of employing a website on the World Wide Web for your business—the reasons behind several other organizations, institutions, and even religious organizations that are already taking advantage of the potential of websites. Here we go!
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You Can’t Ignore Over One Billion People
It is estimated that over one billion people worldwide have access to the Internet. No serious-minded, growth and profit-oriented entrepreneur can afford to ignore one billion people who are freely open to access business transactions from anywhere they are.
With a website for your business, you can easily be part of that community and show that you are interested in serving them. And, you know what? If you fail or even unnecessarily delay taking action, your competitors will cash in with the advantage and run with it ahead of you.
- Making Easy Business Connections
Most business activities and transactions are consequent upon connections between people. In fact, “man-know-man” is a common jargon in the business world. Hence, in most cases, the level of your business deals is determined by the level of your networking. It is a common culture of businesspersons to distribute business cards at every good meeting. Many of them have happily had to tell stories of how a chance meeting turned into a big business deal. Now, that’s a great tool on its own. But consider this:
What if you could get your postcards or business cards distributed to hundreds of thousands or even multiples of millions of potential customers and partners, telling them what you do and if they ever have need of your services? This is how they could contact you.
Wouldn’t it be even greater and more powerful for your business? I’m sure you are interested in such a tool. Without mincing words, a website has tremendous power to reach multiples of millions of people globally with information about your services and products 24/7, inexpensively.
- You Could Do More Business Making Information Available
In other to illustrate this point; I want you to think of a Yellow Page or newspaper classified advert on which you insert vital basic details about your business. Things like hours your office or workshop remains open, services and products offered, methods of collecting payment and address of your business.
A website is a platform for instant communication of information about every reason why people should do business with you. And when this is available 24/7 all year and accessible to anybody globally, don’t you think you could do more business?
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Frankly, you could, even beyond your imagination. With your website hosted on the World Wide Web, you have employed a more powerful platform than a yellow page advert.
- To Enhance Public Interest
Yes, newspapers and magazines like The Guardian and Newstimes can be useful and efficient in broadcasting information about your business. But their popularity and readership audience is limited to your locality or the locality they serve. This means that someone living in a distant town would benefit from it.
Even at that, if there is something new and interesting about your business, they would not be willing to write and carry news about it. Hence, except for someone from a faraway country who is visiting the locality very soon, he cannot be aware of any information about your business being carried in the papers.
However, the story is different from the information on the web page. It can be accessed by anybody anywhere who has an internet connection. And, when they get to know about you, they are potential visitors to your website. Consequently, they are potential buyers of your products or services.
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- To Sell Things
To some folks, selling things online is the first and foremost thing. Here, I have purposely kept it back till now to drive home the fact that you should consider the points I have highlighted above and even some others you are still going to read as primary before even thinking of it. Why? You may be asking. Now, the reason is not far-fetched but complicated. Let me try to explain with an illustration.
Here goes – the best way to use your mobile handset in doing business is as a tool for communicating with customers, which may consequently lead to patronage.
It would be a mistake to sell things directly on the web. In light of the above, you should first consider the Web as a tool to get yourself or your business known to the world. Reflect on the fifteen notable ways the web has transformed our world and shaped modern society.
Let them know about you, what you do and what you can do for them. Which you can conveniently do on a very slim budget on the internet. Then, it would be easy to convert them to customers who buy the things you sell on your website. That is my understanding about the internet. How about that?
- To Make Pictures, Sound And Film Files Available
Let me start by asking a question. Have you developed an application that can be used to solve a very important problem, and do you think people would appreciate its value more if they watched it demonstrated? Or have you created a fantastic music album with no airplay, and nobody knows that it sounds great? Familiarize yourself with seventeen essential web hosting glossary terms to navigate the hosting landscape confidently.
It is a common saying that a picture is worth a thousand words, but may be you lack the space for a thousand words to go out to the world of your target audience. What do you do? The answer lies with the power of the WWW. It gives you room to insert audios, photos and short video files to your company’s info if that will serve your potential customers. No brochure or newsletter has got such capability.
- To Answer Frequently Asked Questions
Find out from your customer care and you will confirm that their time is usually spent answering the same questions over and over again. Potential customers always would like to get answer to these questions before making up their mind on what to do with your offer. If you happen to load up these frequently asked questions to a web page you will have removed another barrier to doing business with you and freed up some time for that harried phone operator.
- To Create a 24 Hour Service
Have you ever tried calling a foreigner, someone on the other side of the coast? You can remember how uncertain and unclear cloud communication is. You and the other fellow on the other side are on different time terrains. Yes, the world is a global village. Hence, business transactions can be done conveniently worldwide, but your office’s local hours are not global.
Trying to reach someone at a far place like Australia or Asia is even more frustrating. But, the good news is that with Web pages, the client can be served 24 hours a day, seven days a week with information matching their needs, time and language. And much more encouraging is the fact that vital information about your clients can also be collected and stored for you. Delve into web hosting reviews to make informed decisions about your online presence.
- To Allow Feedback From Customers
Sometimes you get busy with your marketing and promotion campaigns distributing brochures, catalogs, booklets. But you don’t witness corresponding returns of your effort by way of sales, calls, or leads. Then you start asking yourself: What did I not do? Or what went wrong? Was anything wrong with the color, the price, the market?
Then, when you refer back to your library and experts, you are only encouraged to keep testing till you eventually find out what went wrong. Such instruction may be fantastic for the big boys with big budgets, but who is responsible for bearing the cost load? No other one but you. And the frank truth is that the time and money is not there to keep watching till the answer arrives.
However, right there on a Web page, you can ask for feedback and get it immediately without extra cost. This is possible because an automatic email responder can be built into Web pages. With this feature, answers to queries, surveys can be gotten while its fresh in your customers mind, without the cost and snail speed post mail reply.
- To Test Market New Services and Products
Tied into the reason above is the fact that we all know the cost of rolling out a new product. Advertising, advertising, advertising, PR, and advertising. Expensive, expensive, expensive. Once you have been on the Web and know what to expect from those who are seeing your page, they are the least expensive market for you to reach.
They will also let you know what they think of your product faster, easier, and much less expensive than any other market you may reach. For the cost of a page or two of web programming, you can have a crystal ball for where to position your product or service in the marketplace. Amazing. Understand web hosting through an analogy: comparing it to the complexities and interconnections of the solar system.
- To Reach The Media
No serious, profit-oriented businessperson would say he doesn’t need the publicity that the news media provides. Enhancing public interest was mentioned earlier. But reaching the media as a newswire, a publicist, or a public policy group is both budget-friendly and far-reaching online.
Electronic media is the most wired profession today since their main product is information. They can get it more quickly, cheaply and easily online. Online press kits are very common since they work with the digital environment of more and more pressrooms.
On a web page, digital photos can be put in place without the stripping and shooting of the old pressrooms, and digital text can be edited and outputted on tight deadlines. Another amazing benefit of taking your business online. Gain insight into our meticulous process of reviewing web hosting services to provide you with the most accurate and reliable information.
- To Serve Your Local Market
Yes, it could be powerfully amazing to market to the whole world with your web page, which I had talked about. But your locality is something you should not ignore. No matter where you are located—Lagos, Abuja, Johannesburg, Nairobi, Georgia, Boston, New York, Sydney, or the UK—there are probably enough local customers with Web access to make it worth your while to consider Web marketing.
Whatever you can think of (even cars) is being ordered online and delivered to the client. Most times, it is those with big pockets and enlightened that have access to the internet. Hence, you should take your business there too.
If you have read and understood the above 12 reasons for businesses having internet presence and noted the estimated number of people online worldwide. You will agree with me such a facility holds tremendous opportunities for anyone who cares to earn wealth at a faster rate than traditional way of doing business. Right from your office or room you could be transacting with anybody anywhere in the world. This trend is fast growing globally.
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